From Zero to Fully Booked in Under 12 Weeks

You don’t need luck—you need a plan. This 12-week sprint helps Concept Salon Suites pros go from quiet books to a steady waitlist with clear steps, simple scripts, and trackable wins.

🎯 Define Your Promise & Niche

Choose the result you’re known for (e.g., lived-in blondes, curly cuts, brow design). Write a one-line promise: “Soft, low-maintenance blondes that grow out flawlessly.” Use it everywhere.

🔗 Make Booking Frictionless

Link your online booking in bio, highlights, Google Business Profile, and every post caption. Add “Book Now” buttons and a New Guest path with 3 pre-built service packages.

📸 Build a 10-Post Portfolio (in 7 Days)

Shoot five quick transformations, two “in-chair” clips, one product tip, one intro video, one testimonial. Consistent background, good light, clean captions with result + who it’s for.

📍 Get Found Locally

Set up/claim your Google Business Profile, add services, prices, photos, and your suite location. Geotag posts and use neighborhood keywords so nearby clients discover you fast.

🎁 A New-Guest Offer That Converts

Create one irresistible starter: “First-Time Gloss + Cut” with a mini-treatment or take-home sample. Limited spots each week = urgency without pressure.

💬 Scripts That Sell Without Selling

“To keep this look fresh 8–10 weeks, I recommend a tone refresh at week 6 and this heat protectant every blow-dry.” Outcome > ingredients. Always pair service + care + rebook.

⭐ Reviews & Referrals Flywheel

Text your review link within 24 hours. Hand clients 3 referral cards: “Share with a friend—both of you get a perk.” Track who sends whom and thank them publicly.

📅 Rebook at the Chair

Ask while they’re loving the mirror: “My next openings for this service are in 7–8 weeks—want me to hold your spot now?” Target a 60%+ prebook rate by week 8.

🎬 Content Cadence (3-2-1 Formula)

3 transformations • 2 tips • 1 personal post weekly. Hook the first 3–5 seconds with a result, question, or bold claim.

📊 Metrics That Matter

• New Clients / Week — aim for 3–5+
• Show Rate — confirmations + deposits if needed
• Prebook % — goal 60–70% by week 8–12
• Retention (8–12 weeks) — 50%+ keeps you growing

🗓️ 12-Week Sprint (At-a-Glance)

• Weeks 1–2: Niche + promise, booking links, 10-post portfolio, GBP live.
• Weeks 3–4: New-guest offer launch, ask every client for 1 review + 1 referral.
• Weeks 5–6: Partner locally (gyms, boutiques), feature a mini event or model day.
• Weeks 7–8: Tighten scripts, prebook push, add simple email/text reminders.
• Weeks 9–10: Raise prices on top-booked slots or package bestsellers.
• Weeks 11–12: Activate a waitlist, refine schedule to high-value services.

🛠️ Quick Tools

• Booking: Link in bio + QR at station
• Content: Tripod, remote shutter, Reels editor
• Reviews: Auto-text with direct link
• Analytics: Weekly check of the four metrics above